If you aren’t familiar with Jamie Genevieve, then what rock have you been hiding under?! From working at a Debenhams beauty counter in Glasgow to reaching social media stardom with a staggering 2.4million social following across Instagram & Youtube in the process, Genevieve has gone from beauty blogger and makeup artist to now a staple figure in the beauty industry. Through her sheer hard work and determination, from balancing her day job and building her vlog and tutorials at night, Jamie has proven that believing in yourself is key.
It was only a matter of time until the glamorous digital creator launched her own line – after advising celebs on how to apply their makeup, Jamie took the next step in introducing her beauty line, and trust us when we say VIEVE does not disappoint! Meaning ‘full of life’, the makeup collection is packed with ‘essentials’ with each product being uniquely versatile; you can create an array of easy-to-master looks which are aptly named VIEVE “Muses”. From Modern Muse to Million Dollar Muse, Monochromatic Muse and Minimalist Muse; each tick the box for barely-there nude and all out glam – there’s a look to suit every mood!
Jamie champions the positive impact makeup can have and wanted to create a brand without rules, stating “I’m inspired constantly by my audience – they are my Muses and we are mutually fuelled as we play with make up”. Each product is super easy to experiment with an added bonus of them being vegan, cruelty free, paraben free and gluten free, we are in love with the brand already.
“Becoming a VIEVE Muse helps you inspire yourself and in turn, inspire others” – Jamie Genevieve.
IT STARTED WITH A KISS
The Modern Matte Lipsticks are an absolute delight to use! Soft, highly pigmented and comfortable to wear; the selection of warm, accessible yet sophisticated makeup staples come in five different tones, suitable for all skin tones. The lipsticks boast a hydrating formula that imparts a bold, matte colour without making lips look flat or dry. Alternatively you can layer with your favourite lipgloss for added sheen.
LOVE ON THE LINE
The Modern Lip Definers come with tips and tricks from Jamie Genevieve herself, what’s not to love?! If you’re in the mood to enhance or simply define the shape of your pout, these long-lasting and highly pigmented lip-liners are super blendable with a gorgeously creamy texture that purely melts onto lips. Available in light and dark nudes, choose from ‘Rumour’, ‘Bark’, ‘Brat’, ‘Velvet Sands’ or ‘Tailored’ to transform and adorn your luscious lips.
THE LOOK OF LOVE
Firstly, the Essentials Eye Palette packaging is sleek, chic and thoughtfully made from quality biodegradable paper – the slender shape can easily slot right into your makeup kit and comes with a large clear mirror that can be easily wiped clean and folded underneath the palette when not in use.
But let’s talk about the colour – the high-performance pigments can create a whole host of show stopping looks thanks to their buildable and blendable, buttery texture. With seven mattes with three multi-dimensional shimmers, the palette encourages you to experiment with a glorious selection of warm nudes, glittering golds and bang on-trend, warm brights giving you the tools to find your own personal style.
IT’S GLOW TIME, BABY!
The Nova Glow Highlighters absolute dew it right. Skin looks instantly radiant, sun-kissed and irresistibly glam, just like Jamie. Without any tell-tale signs of powder; when used on the face and body this impeccable high-lighter gives a radiant bounce to skin for a must-have ethereal sheen.
BAG IT UP
This fabulous collection isn’t complete without an everyday must-have transparent makeup bag – and thankfully Jamie has provided us with two easy-viewing bags that won’t hide your must-haves in any hard-to-reach, dark corners! The Essential Makeup Bag and The Essential+ Makeup Bag are made with luxe faux crocodile and patent black trimmings with the signature gold VIEVE badge, making quite the sophisticated centrepiece in your kit! The sizing is perfect for both your daily go-to’s and bigger items – the final must-haves for all Jamie Genevieve lovers!
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